Why is blogging important for your online business ?
It’s all about Website Traffic !
But before we begin, it’s important that your website’s blog is written and structured in a certain way to create interest, be informative, and to keep the traffic flowing.
If you are starting a blog, for the first year it’s recommended to write your articles in 3 blocks, about 20-30 articles per block, and in this order:
- A third response articles – short simple 1300 word articles that answer specific questions about your industry
- A third staple articles (written after response posts) – longer more in-depth 2200 word articles eg. list articles ~ 10 tips, etc.
- A third pillar posts – Big articles over 3-4,000 words that cover major topics in your industry.
The combination of these 3 types of articles, in the correct order, will see your blog and website, increase the traffic, which in turn leads to more sales.
1. Increases your website’s Search Engine Optimization ranking
Search Engine Optimization (SEO) is one of the most important aspects of any online business. Why have a website if no one will find you in search results?
SEO drives traffic to your site. It’s the street equivalence of customers walking past your shop and coming in the front door.
Search Engine Optimization is the foundations of all online businesses to succeed, and without a solid SEO plan or structure, your business website will be buried under the millions of other ones out there.
So how does blogging increase your SEO?
The more content you have on your site related to your industry, the more keywords Google and other Search Engines can index for your page.
When you blog and you include a combination of links, photos, videos, questions, answers, information, tutorials, how-to articles, etc, the chances of your site ranking on page 1 of search engines dramatically increases.
Fresh content is key to beating your competitors on the search engine results page.
Content, content, content. Important !
Tip: Try this. Type into Google the keyword most related to your business.
Have a look at the Top 10 results and go to these sites.
Do your competitors have a blog within their website?
If not, then starting a blog will give you an upper hand !