5. Creates Customer Loyalty
Blogging is a great way to build trust and loyalty for current and future customers. Business websites that are continually updating their blog (or website) shows that the business is up-to-date in the industry.
From a customer’s point of view, a business that is continuously in the current market, will near guarantee repeat business.
A blog is also a great way for current or future customers to interact with the business by leaving comments, questions, or even able to easily share the articles on their own Social Media platforms, which leads me to: